People go online for information, socialization, entertainment, and to find products and services. Facebook has streamlined all of these functions in the most organized and easily accessible ways imaginable.
People can conveniently read all of the latest news headlines, while communicating with a former college roommate, and be posting pictures of their kids for everyone they know to enjoy, all in one place.
It’s truly amazing and powerful, and that power has truly unique benefits for your dental practice.
For instance, you can easily start getting more patients using Facebook.
Here are 5 tips you can start using to drive more patients with your practice’s Facebook page.
1) Have a website
Facebook is almost like a delivery truck for your business. You can create and send messages to your target audience with Facebook, but Facebook should not be your company’s main interface with the public.
The reason for this is because Facebook may not always be as popular as it is today, and you never want a third party resource to control all of your virtual business collateral.
So, ensure that you have a properly developed website with a blog where you can start creating and adding content.
2) Have a message
I have seen dozens of Dental Practice Facebook pages, and they have all been seemingly indistinguishable from one another.
Messages like “Don’t forget to brush your teeth!” followed by several clichéd sales pitches make these pages as boring as they are brandless.
Let me ask you a question: If you didn’t own your practice, would you follow your company’s Facebook page?
Probably not, and the reason is simple: Your page lacks compelling content.
Before you post on Facebook, you must ask yourself: Who is this message for, and will they enjoy it?
The great thing about this is that it’s fun and exciting to be creative!
You want to start a buzz with your Facebook page, and not just send bland updates to your audience. Every post you create should be aimed at being liked and shared by as many people as possible, otherwise what’s the point?
You used to post messages to Facebook just to post, but not anymore.
3) Some ideas for posting and sharing
Here are some great ideas you can start posting to your blog and sharing on Facebook to get new people following your practice online, and then calling your for dental services in the future:
1. Post pictures and stories you find relating to celebrities and the dental work they have had done. Talk about the benefits of having some or all of this work done, and why.
2. Talk about how dentistry has affected major events in history. For example, Doc Holliday was not only a famous gunslinger, but also a dentist.
3. Create a healthy debate by sending out surveys regarding different dental procedures and whether they’re important for different things, such as a promotion.
4) Advertise
Once you have some compelling content that is starting to get attention, spend a few dollars to advertise this post to local people within your geographical scope.
What’s great is that you are essentially paying to have people visit your website, and learn more about you.
Now you can create Facebook ads that target just these people, so you can eventually convert them into customers.
Creating content that informs, entertains, and gets people engaging with one another is always the key to a successful Facebook page that will increase your popularity and your sales.
